What does a Product Manager do? Part 3/5: Customer
Product Management responsibilities shift based on the customer. This post explores the 3^3 model for adapting your role to different customer types.
In the last part of this series we looked at the range of responsibilities Product Managers can cover. Next, in the 3^3 model, we'll examine how those responsibilities are adjusted, based on the type of customer you are serving.
Customers fall into three major types
In 2012, I attended the Lean Startup Conference, and loved a distinction made by Marc Andreessen. In a small 2 minute snippet, of a larger 45 minute interview, he touches on three types of Product / Market fit -- which map to types of customers.
I've queued the video up to this specific point in the interview, although I highly encourage you to watch it in its entirety.
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